Sedalia Times
Saturday, October 26, 1901
Sedalia, Missouri
Page text (machine-generated)
VOL.8
G L Davis has purchased a new trans for wagon and is doing a good business. This is another race enterprise start d in our city and one worthy the patronage of all.
The Iowa State Bystander has found its way to our desk. We are always proud to welcome such papers and gladly place them on our exchange list.
Mrs Meda Daniels, while on her way home Monday evening was struck by a locomotive at the Lamine street crossing and severely injured. She is improving rapidly.
The first quarterly meeting of the C M E church will be held at Sedalia on November 2nd and 3d, conducted by Rev J M Rivers, P E. All are invited. We hope to have a large attendance.
The Queen City Cornet band will give a musical entertainment next Friday night at Centennial Hall. This may be the last entertainment this band will give in this city for some time. Come out and enjoy the new music that the boys have just secured. Admission only 10 cents to all.
A series of meetings are being held at the M Church.
The long talked of electric light to be placed in Taylor Chapel will be completed next week. Thos Smith has made the order and the fixtures will soon be here.
Short Talks On Adv
By Charles Austin B
No. 1.
More things enter into advertising than are generally
thing that connects a name and a business in people's
n Advertising ustin Bates.
Short Talks On Advertising ByCharles Austin Bates.
More things enter into advertising than are generally supposed. In fact every thing that connects a name and a business in people's minds is advertising.
Membership in churches and clubs and societies, the giving of social entertainments, public charities—all these things and more are advertising. But greater and broader, and better and easier than all these is newspaper advertising. You may think of that without thinking of the other plans, but no scheme of publicity is complete without the newspaper.
Properly prosecuted, newspaper advertising will always pay. That here and there is a man who says: "Advertising doesn't pay, I've tried it," proves nothing but that his method was faulty.
Advertising is business news. It tells of things which are of great daily importance. It is of more account to the frugal housewife to know where she can get certain necessary commodities at a less price than usual than to know all the troubles in Siam or Alaska.
The news should be news. It should not be allowed to grow state, with repetition in the same old war.
same old way.
I advertise only in a small way, pick paper in your territory and spend all of big money in that. Don't scatter. When grows, and you can spend more money, race in the same paper, until you are using all you profitably can. Then paper. I would rather have one good self a dozen poor ones. When "hunting would rather take the best gun I had and only than to scatter my powder in half guns, and so "make a flash in the pan." merely your name, address and busi-some good, but there is a better way from the others in your line. Find some such you excel and harp on that. Give specialties. Try to make the advertise-ing and readable. Make them char-our store, and, above all things, make
If you can advertise only in a small way, pick out the best paper in your territory and spend all of your advertising money in that. Don't scatter. When your business grows, and you can spend more money, buy more space in the same paper, until you are sure you are using all you profitably can. Then add another paper. I would rather have one good "ad." than half a dozen poor ones. When "hunting for bear" I would rather take the best gun I had and load it properly than to scatter my powder in half a dozen poor guns, and so "make a flash in the pan." Publishing merely your name, address and business will do some good, but there is a better way. Be different from the others in your line. Find some point in which you excel and harp on that. Give prices and specialties. Try to make the advertisements interesting and readable. Make them characteristic of your store, and, above all things, make in spirit.
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THE
VOL.8
THE BAND AT HOME AGAIN.
After a two weeks' tour with the Dekreko Brothers Carnival attractions, the Queen City Concert band are again at home. Tee band spent a delightful time during their stay in a large number of towns in the state of Iowa. They spent a week in Desmoines and came up against several good white bands in which our boys carried off the honors. It was acknowledged in every town that they stopped that it was the best Negro band that had ever been heard in those sections. The band played all the high grades and latest music published. While at Oelweine, Iowa, they met several members of Prof Barnhouse's famous band and were highly complimented on their playing. The same will be Iowa State band at Des Moines. Sedalia has every reason to feel proud of their Negro band. All in all the boys had an enjoyable trip as well as a sightseeing tour, and in a few weeks they may continue for several months with the same company through the sou hern states.
CIMBING TO THE TOP
Prof. She ton French, principle of the Lincoln High School, has been elected president of the Missouri State Teachers' Association which will hold its next session in Kansas City on December 25. The association made a good selection and he will no doubt prove a valuable head to this or anization. Our friend, Prof J H Kenner of Marshall, was chosen secretary. T G PRICE'S NEW RESTAURANT.
TG Price, who for the past tour years has been employed as merchant's policeman, has purchased the Silver Moo restauant and is now ready to meet all of his many colored friends and serve them with anything in his line. He has an eye to business and will certainly treat you right. Look out for a big advertisement in this paper next week.
No. 1.
out the best paper on your advertising more your business grow buy more space in sure you are using add another paper. "ad" than half a c for bear"I would ra load it properly th a dozen poor guns. Publishing men s will do some Be different from the point in which you prices and special ments interesting acteristic of your s them true in letter and in spirit. Don't say that you haven't the time to attend to your advertising properly. Really, you haven't time to do anything else. Advertising is the most important thing about any business. It is the vital spark. What good does it do you to have the very best thing or the very greatest bargain on earth if people do not know it.
In running a newspaper, James Gordon Bennett, Sr., said, the important thing was to "get the news and then make a dom fuss about it." First get the right sort of goods, in the right location, at the right prices, and "then make a dom fuss about it" in the best paper you can find. The trade will follow.
Copyright, Charles Austin Bates, New York.
SEDALIA, MISSOURI Saturday, OCTOBER 26 1901
NEW TRANSFER LINE.
ANOTHER GOOD PAPER
STRUCK BY A TRAIN.
QUARTERLY MEETING.
T M DΔvis, pastor.
BAND ENTERTAINMENT.
"Proves nothing but that his method was faulty."
At Cost
and Bodor
"Advertising is the vital spark"
SOME GLIPPINGS
Jake Powell, Richard Smith and Arthur Marshall will sign out again this season with Dan McCabe's Coontown 400.
R O Henderson and wife are thinking of leaving the Harrison Bros ministrels and returning home.
The Queen City Concert band will again sign out with the famous DeKreko Bros Carnival Co in a few days.
The Negro press shapes and molds public sentiment in the Negro's behalf and every family should consider it as as indispensable. Better do without some of the nece saries of life than to be without a Negro paper. It is paving the way for the future of our race.
What little sense Ben Tillman has is due to the fact that he was nursed by a colored woman when a baby, and that a being in the image of God could lose all gratitude for kindness shown is deplorable.
Prof. Booker T Washington dined with the President at the White House a short time ago. It was a private affair, and it is sa'd that Prof Washington is the first Negro to be honored in such a manner.
Gordon C Collins who has been spending a few weeks with folks in Chillicothe, signed with W F Swain's Nashville Students, at Iola, Kas., Saturday, Sept. 28, 1901. He made a good hit at the opening performance with his new monologue and funny dancing. Mr Collins saps the concert is one of the best he has ever seen.
Henry Yanger gained the decision over George Dixon, former feather weight champion of the world, in St Louis, after fifteen rounds of hard fighting. Yanger was the agressor throughout, punishing Dixon severely about the body? Dixon's blows lacked steam, and it was only his ring gen ralship that saved him from a knockout.
An Australian sporting paper publishes the following: Billy McClain, the colored comedian and enthusiast in boxing, called at the Hawklet office last week enoute for Adelaide. While wa ting for yours truly, Jack Donovan, better known as Flash Jack, took it upon himself to grossly insult McClain. The latter instead of doing what any ordinary man would have done, viz. knocked him down, ignored the insult. Donovan was a lucky man, for if Mac had hit him he would have been carried away on an ambuance stretcher wondering whether he had been struck by a blacksmith's hammer or kicked on the jaw by a horse. The Australians have raised $247 41 and it behooves all American admirers of poor dead Peter Jackson to show their appreciation to his former se.f and to his memory by donating to the monument fund.
Champlon Jeffric's failure to put Hark Griffin, colored heavy weight, to sleep in tour rounds in California a few nights ago, has sent Gus Ruhlin's stock up several notches. The admirers of the Akron man believe that unless there is a big change in the champion's condition, he will not stand a chance with Ruhlin. Jeffries' failure to put out a sucker of the Griffin type must naturally enough be attributed to lack of condition. It may have been a fluke that Griffin stayed the limit, but that is not likely, for with Jeffries right such a fluke could not occur. According to reports the big fellow has been leading a wayard life since he went West, and his friends say that if he should go into training tomorrow, it would keep him at hard work for two months to get in proper condition to fight Ruhlin. There is still another story going the rounds to the effect that Jeffries did not try to put Griffin out, and intends to make a poor showing in all four round exhibitions for the present, to make it appear that he has gone
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209 WEST MAIN STREET.
THE AMERICAN MUTUAL A
723.724.725 Wainwright Bldg, S
PERCY STONES, GENERAL MA
THE AMERICAN MUTUAL AID ASSOCIATION:
723.724, 725 Wainwright Bldg, St Louis; Mo
PERCY STONES, GENERAL MANEGER
Licensed to do business in Missouri,
Weekly Benefits for sickness and accident, death
FREE USE of surgeon or physician to all members
W. H. CARTER. Deputy Organized Sedalia Me
Weekly Benefits for sickness and accident, death claims, FREE USE of surgeon or physician to all members. W. H. CARTER. Deputy Organized Sedalia Mo
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Loomis's Candy
Loomis's Candy
Is the best Candy that is made in the City. It's always fresh and delici us When you want the very best and purest Candy Call and us in our new quarters. and will make you sweet LOOMIS GANDY KITCHEN. 308 OHIO STREET
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201-203-205 207 EAST MAIN ST.
back, and thereby getting a better price against himself in the betting. That does not seem probable, however, for Jeffries is not of a disposition that he could control himself in such exhibitions. He is a fellow who will always try to put his opponent out as soon as possible.
John Finness was in the city Wednesday.
Rev Anderson has been called to California and will have charge of the Baptist church there.
T G Warren, who has been spending several weeks in Buffalo, N Y, returned home this week.
It has just leaked out that Jefferson himself entertained a Negro at the White House, and invited him to Monticello. Now let the demies find something else to howl about.
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CARRY A FULL STOCK OF
oceries
& Shoes
RUTUAL AID ASSOCIATION:
Right Bldg, St Louis; Mo
GENERAL MANEGER
JURY,
s ard accident, death claims,
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City Organized Sedalia Mo
STATE OF MISSOURI, } ss
COUNTY OF PETTIS.
In the Cireuit Court of Pettis County
September Term, 1901.
Samuel L Durley, Plaint ff, Emma S Durley, Defendant.
Now, at this day comes the Plaintiff herein, by his attorney and having heretofore filed his petition, now files his affidavit, alleging among other things that Defendant is not a resident of the State of Missouri. Whereupon it is ordered by the Court that said Defe dant be notified by Publication that Plaintiff has commenced a suit against her in this Court the object and general nature of which is to dissolve the bonds of matrimony now existing between plaintiff and defendant, and procure a divorce, on the grounds of adultery and desertion as is more fully set out in petition, and unless the said Emma S Durley be and appear at this Court, at the next Term thereof, to be begun and holden at the Court House, in the City of Sedalia, in said County, on the first Monday of December, next, and on or before the third day of said term, if the term shall so long continue—and if not, then on or before the last day of said Term—answer or plead to the Petition in said cause, the same will be taken as confessed, and judgment will be rendered accordingly.
And it is further ordered, that a copy hereof be published, according to law, in the SEDALIA TIMES, a newspaper printed and published in Pettis County, Missouri—for four weeks successively, the last insertion whereof shall be at least thirty days before the commencement of the said December Term of this Court. (Attest) P H LONGAN,
Circuit Clerk.
A true copy of the record. By
LEE LOVINGER, J C LONGAN,
Plaintiff's Att'y, Deputy Clerk.
oct12-4w
C. C LAWSON
Attorney At Law.
Katie Bldg Loans.
Special Attenito n Collections.
Präsident Roosevelt is giving much of his time to the race question in the south.
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$1 per Year
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sEDAIA TIMES
a
Subscriptioia Rates.
SEs, 65 ocr gee ics | esse eden SEO
OMonche...... 200. cee geese eeee-s HER
BMonths..... ......... - sees see ees Wet
1Month
age TERM IN ADV.ANCE=@a
Advertising Rates. made Weck!y, Mon-
thly, and Quarierly, made icsnowa on Ap-
plications
JOB WOK,
ofall kid neitly areasonable price
SS
W.HCARTER, Editor and Man’ger
Mrs W. H CARTER, - Editoress
De ee
Send all Money’s by Post-Office,
Oiders, Express Order to W. H. Carter,
preety ese Se
Published Evary Satnrday Fvening at
‘The Tues office 120 E, Main et,
DR BOWEN TO THE NEGROES
There has never been another
time since the emancipation of the
slaves when the race problem has
received so much attention as ‘t
is commanding at piesen‘. Men
ef ability and societies of strength
and resources are cunsidering
ways and means to promote the
interests of the biack race in this
country. Even the partial dis-
franchisement of the b acks in the
South, which has now been ac-
complished in many states is de-
fended: in many instances on the
ground that it will promote the
educational interests of the race;
that it is less prejudicial to the
colored people—being based uyon
educationa! qualification — than
was the practice of granting the
franchise by the letter of the law
and denying it in fact, While this
view is not wide.y xecepted in the
North it is worthy of note that it
bas some indorsement among the
Negroes themselves.
But the most promising signs of
better days com‘ng to the Afro-
Americans ate the efforts that are
being made among their leaders.
Men of ability aod influence are
Coming to tke front, They are
pretty genera ly agreed as to the
best means to advance the worth
and the recognition of their peo-
ple. DrJ W £ Bowen, dean of
Gammon Theological Seminary at
At’anta, who addressed the coi-
ored people of Kansas City at the
Second Baptist church. ‘s among
the important advocstes of ration-
al race promotion. He dees not
take the discensclate view cf ex-
isting conditions that is enter-
tained by some of his brethren.
He characterized the Negroes as
the “boy race of the world,” infe-
nor to the man but ao more to
blame for its fgurative youth than
the white race is for its figurative
age. Nor does he resrnt those
prejudices that a:e inevitable. He
holds thata degree of prejudice
in one race toward another is nat-
ural and tha* it simply grows less
according to the deserts of the
people, The message he has fo!
his class iy “manhood' and e:tizen-
ship.” The first he urges the col:
ored race to strive for and incu.
cate in the young, and the second
he azks of tae government—the
boon of equality before the law.
The fact that the church was
filled.and that many white people
heard the lecture denoted unusn-
al interest. The solution of th
race problem is being eager!
sought, but it will never- com
through legislative enactment o:
social decree. It must come b:
gradual processes and through th
uplifting of the colored man.
Nutting parties are quite tre-
quent nowadays.
The few watermelons displayed
by grocers these chilly mornings
brings up visions of the “ager.”
_ Secretary Hay has been associ-
ated with two administrations
whose heads have been assassi-
nated.
The cool mornings makes the
gentlemen of leisure bunt the sun-
ny corners. Some of them will
wonder where they are at before
the winter is over.
‘The time bas not come when
the colcre ! voter can cast his vote
with the northern wing of the de-
mocracy, not while the southern
democrats are disfranchising his
brother in the south.
There are several young men
and boys in this city who, if they
don’c mind, will see the in ide of
the penitentiary or the retorm
sebool if they don’t mend their
ways, and it will not be a great
while either.
Colored men must remember
that all of the white men in ths
country are not enemies to our
welfare, ‘here are ters of thou-
sands in the southland who wish
us well, The troubie is they a-e
wotally in the minority.
The American pecple should
bow their heads in shame and
sorrow that Senator Ben Tillman,
of Sonth Carolina, should have
been allowed to go to Canton and
attend the funeral of President
McKinley. This man Tillman ‘s
an anarchist in the same sense
that Czolgosz is one. His respon-
sibility for the revolution and mas-
sacre of helpless men ang women
in North Carolina in 1898, begin-
ning with opening speech in Ricb-
mond and ending with his diaboli-
eal stumping tour of North Caro-
lina is ghostly history, He has
ayowcd in the Federal Senate his
participation in political assassi-
nation end ballot box thievery,
a justitied it; He has advocated
mob law, and justly resorted to it
in numerous public addresses in
every s3ction of the Republic. He
bas violated every rule of decency
by his unblushing vulgarity. By
his own admission of participa-
tion in high crimes and misd>
‘mesncrs he has forfeited the re-
spect 0 decent uankind, and he
should be legally tried, convicted
and hanged. That Such a man
should attend the funeral of the
President, a victim of the advo-
cates of anarchy, such as he, is a
national shams and scanda’.
The people believe that con’
gress will desl w.th persons of the
Emma Goldman and Herr Most
stripe soon after it convenes for
the winter session. While <he
right of free speech is a sacre?
legacy from the ferefathers there
is not the slightest doub: that the
framers of the constitution were
they living, would be among the
first to denounce the vie and
criminal harangues of the typical
anarchists, To the criminal 's
gnaranted only a fair trial, acd the
penalty having been paid, an op-
portunity to reform.
‘There is a new claimazt for the
postoflice at Satcoxie. The Tri-
une-Ameriean, which has been
democratic in politics, is| now
shouting tor President Roosevelt
and his party.
THE “KATY” FLYER.
PIANOS, ORGANS AND SEWING MACHINES ON FREE. TRIALITE
ELEGANT CENTURY UPRIGHT PIANO, $128, Warranted 25 years; sont on freo trial:
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ata ee the world, (REIMER: 2 prices. =,
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PATENTS GUARANTEED
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any invention will promptly receive cur opinion free concerning the desing
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secured through us advertised for sale at our expense.
Patent taken out through us receive special notice, without chai in
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ANOTHER VICTIM. i ie ear
Bhe Paid for » Receipt, But Got
Advice.
| “Oh, Harold,” exclaimed Mrs. Boule-
varden, looking up from the paper
with a smile of delight, “here it is at
last.”
“Here's what, my dear?” demanded
Mr. Boulevarden. “Another mark-
down?”
“No, Harold; but just what I have
been waiting for—a positive remedy,
tor water bugs and mice.”
| “Indeed?”
+ “Yes. Oh, what a boon it will be.
Think of the relief from those horrid
things! We shall be able to keep cake
and cheese now without being afraid
that when we go to get any of it we
@hall find it in crumbs. I shall get the
remedy right away.”
“What is it, dearest? You know.
we've tried borax and rough on rats
‘and everything, without avail.”
| “No, it’s nothing like those. Listen,
Mt says, ‘Send $1 to Lock Box No. 111,
111, New York city, and receive direc-
tions for completé relief from the wa-
= bugs and mice in your house. I'll
jo it.”
So Mrv. Boulevarden sent the $1.
In three days she received in a big
envelope the priceless remedy. Ner-
vously she tore open the envelope and
drew forth a sheet of paper on which
was written:
“To obtain complete relief from the
water bugs and mice in your house,
MOVE OUT.”
en A Meare
Be =|! _;
RA Ene eee
WAS
Qi SRY
| She—What a host of tender memo-
fies cluster about a lock of golden hair.
He—That depends whether we find
ft in a locket or the soup.
F ‘A Baffling Disease.
‘The devoted husband, with the aged
physician, stood by her bedside. They
had done all that human skill could do,
but in vain. It was evident that a bu-
man life was ebbing away.
‘With an agonized gesture the hus-
band turned to the man of medicine.
"Can you do nething more?” he cried,
tm despairing entreaty.
| The other shook his head silently.
My skill is baffled,” he sald. “All my
teste have failed te disclose the nature
of the malady. If I only knew—”
} Guddenly she opened her eyes. “It is
Ee tommorvow,” she gasped.
husband hae bought me a present,
| ae came slowly. :
—ayingetto—se =
i Free Trip. to Paris!
em nee peo DO
were eSiotoate Beane Sgponitiots ih Ban
Rt Bree ON eNOS WT ae
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PRICH 25 and §Q Cts.
Address Daily Steele, 120 East
Main street, Sedalia Mo
YOUR ~<a,
CALL AND SEE Us.
nd see for yourself Griceries and
Provisions at the very iowest Cash
prices. Goods delivered to all paris
of the city Free
Sullivan Grocery
Gompany:
<G.JjJ. Grosshans—
The Oid Reliable—
Sea SSS
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— Retail Deater In =
Groceies, Hay, Corn and,Oorntr.
Products.
108 East Muin Street
50 YEARS’
EXPERIENCE
Trape MARKS
Desisns
Copyricnts &c.
_enaaenas naruto deep ay
tionsnttedy Bontentlt, andgookon Patents
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Patents taken through Munn & Co. recelve
"eagees fanen the Mn Ce
Scientific American,
beep Stet bank lo stagt
ARM aby aeartig Renal: eter S's
year: four months, $1. id by all newsdealers.
MUNN & Co,2e12rxe, New York
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aS
acres A) aan
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27] We)
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MK&T |
Going North and East
Arrive De
Flyer........---.12:25 a.m, 28a
NO 2Qeveeeeveeee S25 wl. BNP EY
Nod ...--eee0 (TSP m Tyg
No 64 way frickh..-...........S5 ay
NO 49 KC Densecsessereescsese. $0 ay
No177 leaven.......0..+- 2 "
Pe a
ise poe
5) as ene
Missouri Pazific
EAST BOUND.
Arrive Depart
| NO6......10;03 8. m. o>. 10 05a
NO.2......1235 p.m, 1240p
NO. 4......4:10 p.m. 4315p
NO.8......12;10 a.m. 12; Was
FINO. cece d350 am. 1a
| NO.122 local frelght......... 750
WEST BOUND.
| Active Depart
NO.7.......1;508.m, 735 a
NO.5........ 2350p.m! 3m
'NO.1.......2;3¢ p.m. 235
INO..........1;43 am, 1:0 a
N08... +. 3338 a, m 3345
NO.7 dose not carry bageose.
NO.122 starts from yards
Lexington Branch
NS x, errives..-...-..... 10,004
NO. 74, arrives,...2-...2.2.. 662.109.
NO. 198, local freight, arrives 2:05 p.
West Boune
NO. 73. departs............+.;00a, q)
NO. 71farrives............255 p.m
NO. 197, local fr't departs... 11:
TO CAI“ FORNIA |
Every Tucsday cemmearing Fe.)
und ep to Apri) 30th, the Mc. Pac,
ceil tickets tocll Mair Lina Poivs
California tie very iow rate 01 §
sme ard see ns tor particulars.
On the!sume date-we 1.1 se J to Pi
land, Seattle and Spokan for $3°.00.
Helena, Baite, Anaconda, Sut | a:0
Ogden at $25. 0
J. W. McClaia, 2.
A Fine Devorated Okina’ Set
Of 100 Piecos FREE
Yes ai’. we each peti
who buys one Se cigar ti
et, and tnen 2 ticket witve
ery 25: worth of Grocef
Turchrsed st ur store, t
after all the elvars hve
sold, the one holdiog t
most tickets gets tis handsome
dishes Free,
Remember we seil Groceries
Provision at boctom (sh Prie:s
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Y sae
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SEWING MACHINE
Do not be deceived by those»)!
vertise a $60.00 Sewing Machine!
$20.00. This kind of a machi e cal}
be bought from us or any fo
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WE MAKE A VARIETY:
THE NEW HOME 1S THE #
| The Feed determines the +'" ne
weakness of Sewing Machine
Double Feed combined with &
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Wri shoving
Write for CIRCULARS &:, 3:3
‘we manufacture and prices before 2
i NEW HOME SEWING MACH
a5 Union Sq. NF, Chicago, ls $0888
St, Louis,Mo., Dallas,Tex., 5°” Franco!
Fon saLe BY __—
ON AGAIN-APRIL 30%
There is nothing like Ascbmsleve. It brings 'instant relief' even in the worst cases. It cures when all else fails.
The Rev C. F. WELLS, of Villa, Ill. says: "Your trial bottle of Asiatic maltine received in good condition, I cannot tell you now thankful I feel for the good derived fr m it, I was a slave, chalnea with pufid sore throat and asthma for ten years. I despaired of ever being cured. I saw your advertisement or the cure of this dreadful and tormenting disease, asthma, and throughout you had overspoken yourselves, but resolved to give it a trial. To my astonishment the trial set listed a cuarm Send me a full-size bottle
We want to send to every suffer a trial treatment of Asthma, similar to the one that cured Mr Wells. We'll send it by mail Postpaid Absolutely FREE OF CHARGE. to any sufferer who will write for it, even on a pastal Never mind, though you are despairing, however bad your case, Asthma will relieve an cure. The worse your case, the more glad we are to send it. Do not leave an cure, write at once, addressing.
Dr. TAFT BROS. MEDICINE CO, 79 East 130th St N, Y City
Short Talks On Advertising ByCharles Austin Bates.
"To discontinue an advertisement is like taking That is just the idea. You have a sign above who you are, and where you are, and what you ad. does. Space in newspapers merely multiplies your sign. It lets thousands of people know what you have to sell.
"To discontinue an advertisement is like taking down your sign." That is just the idea. You have a sign above your door to let people know who you are, and where you are, and what you are doing. That's what your
to be
or less argumentative way, and as strongly as
after the same people.
advertising must be determined by the percentage
possible customers. It doesn't pay to buy adver-
d it is. If you are selling $1,000 a week at a
nt, and can increase the sales to $1,250 at a cost
clear $12.50 ahead. Rent and clerk hire, light
given to them in a smooth, more or less argumentative way, and as strongly as possible. "The other fellow" is after the same people.
given to them in a smooth, more or less argument possible. "The other fellow" is after the same per- The amount to be spent for advertising must be of profits and the percentage of possible customers ting blindly, no matter how good it is. If you gross profit of twenty-five per cent. and can increase of $50 for advertising, you are a clear $12.50 ahe
The amount to be spent for advertising must be determined by the percentage of profits and the percentage of possible customers. It doesn't pay to buy advertising blindly, no matter how good it is. If you are selling $1,000 a week at a gross profit of twenty-five per cent, and can increase the sales to $1,250 at a cost of $50 for advertising, you are a clear $12.50 ahead. Rent and clerk hire, light and heat and interest all go on just the same, whether you sell $1,000 or $1,250. It is advertising that brings in the money to pay all the other expenses. Advertising is business insurance.
Advertising what you haven't got or what you don't do is worse than not advertising at all. You can't be too careful about this. Make your ads strictly true in letter and in spirit. I believe that the majority of business men do this now, but as it is the most important thing about advertising, it will bear repeating and reiterating.
When merchants and laymen come to consider advertising in its legitimate character of "business news," it will pay better-pay the advertiser better and the advertisee, too.
Copyright, Charles Austin Bates, New York
IT'S NOT TH
BUT IT'S THE
SATISFACTION IN T
The price is only a quarter, the satis
good dollar's worth.
AT THE PRICE
ON IN THEM
rter, the satisfaction is a
IT'S NOT THE PRICE
The price is only a quarter, the satisfaction is a good dollar's worth.
GET A QUARTER'S WORTH OF IMPORTS
At one you'll say: "This is different."
At two you'll say: "Yes! very dif-
"This is different."
IMPORTS
At one you'll say: "This is different."
At two you'll say: "Yes! very dif-
ferent."
At three: "This is tobacco with
some taste to it."
At four: "A wonder nobody brought
such leaf into the country before."
At five: "Guess I'll get a box for my desk drawer." (Some dealers sell six for a quarter.) The point is, that they grow on you---never "gag"---and have a fulsome smack of natural tobacco richness.
CHAINED
FOR TEN
YEARS
THE
TREES
ASTING
EVERY
BRINGED
DELIEF
No. 4.
John Wanamaker has said:
The way to think of advertising is to consider first the goods you have, to see if they are really desirable. Then figure on the number of people likely to see your announcement in the paper, the proportion of possible customers among that number, and what you can afford to pay for each dollar's worth of new business. That will give you the size of the ad, you ought to use. Then make your ad. clear, logical, convincing. Don't try to be funny, unless you are naturally so, and even then don't it too often. What people want in an ad. is exact, definite information. It ought to be
"It does not pay to buy advertising blindly,
no matter how good it is."
"I don't pay to buy advertising blindly,
no matter how good it is."
JOHN WANAM
"John Wanamaker has said: 'To discontinue an advertisement is like taking down your sign.'"
```markdown
```
Not So Noble in Character as the Story Writers Picture Him.
"I have read a good many stories," said the city man, "about the honest newsboy who chases a man three blocks to return the five dollar gold piece given in mistake for a nickel; the sympathetic bootblack who protects the widow's son, or the heroic street gamin who gets run over by a dray while rescuing another boy, and murmurs, 'Is Jimmy all right?' and then dies. I have come to the conclusion that these stories are written by girls fresh from school, or refined old maids who live in a village, and they are read by men who thoughtfully stick the tongue into the cheek while reading. Yet there are men who read and believe.
"I saw one of this class the other day who went to the rescue of a bootblack who was trying to fix his broken box.
"My lad,' said the good man—they always call them lads in these stories—'you are in trouble; let me assist you.'
"Then he knelt down on the sidewalk in his good clothes, used a half brick for a hammer, raked up some twine from his pocket, and after fifteen minutes' hard work, made a creditable job. Meanwhile about thirty street boys gathered around. One slipped a piece of old iron into his pocket, the grateful bootblack with a bit of chalk decorated his back with a hideous caricature, his hat was knocked into the gutter as he arose, and one of the boys accused him of stealing a 'dabber.'
"The man flushed with natural indignation, and immediately there arose a whoop of derision, and as he strode away he was guyed by the whole crowd for two blocks. While in this frame of mind it would have done him good to have interviewed some of the ladies who write the picturesque tales about the imaginary street boys."—Chicago Times Herald.
Soft Harness
You can make your harness as soft as a glove and as tough as wire by using EUREKA Harness Oil. You can lengthen its life—make it last twice as long as it ordinarily would.
EUREKA Harness Oil
makes a poor looking harness like new. Made of pure, heavy bodied oil, especially prepared to withstand the weather.
Sold everywhere in cans—all sizes.
Made by STANDARD OIL CO.
A FREE PATTERN
Our own selection) to every subscriber. Beautiful col- and librographical press of illustrations. Beautiful latest, artiste, exquisite and strictly up-to-date designs.
McCALL'S 50TH MAGAZINE YEAR
Sensational economics, fancy work, household hints, sport stories, current fiction. Some articles to dry only 600, yearly. Lady agents wanted. Send for terms.
For ladies, misses, girls and little children. The cor- in stylish "chic" effect not attained by the new patterns. Have no equal for style and perfect fit.
McCALL
BAZAR
PATTERNS
10¢
15¢
actly put together. Only 10 and 15 cents each—none
to be paid for or by mail
for them. Absolutely very latest up-to-date styles
THE McCALL COMPANY.
THE MCCALL COMPANY,
166 West 15th Street, . . . New York City, N. P.
HUMPHREYS'
VETERINARY SPECIFICS
A. A. FEVERS, Concestions, Inflammations
CURSES, Lung Fever, Milk Fever.
9. A. A. LUNG, Lameness, Injuries.
C. C. RHEUMATISM.
C. C. ORE TROAT, Quinsy, Epizootic Diseases.
D. D. WORMS, Bots, Grubs.
CURSES.
C. C. LONGHS, Colds, Influenza, Inflamed lungs, Pleuronema.
M. C. COLE, Belvaceae, Wino-Blown, Glarrea, Dysentery.
C. C. MISCARDAGE.
CURSES.
A. A. KIDNEY AND BLADEER DISORDERS.
A. A. SKIN DISEASE, Dermatitis, Eruptions.
A. A. BAD CONDITION, Staring Cost, Indigestion, Stomach Staggers.
C. C. each, Stable Case, Ten Species, Book, &c., 97. An drugstress or sent repent on receipt of petechia, Humphrey's Medicine Co., Corp. William & Jobs, New York. VETERINARY ANALYSIS SENT FREE.
NERVOUS DEBILITY, VITAL WEAKNESS
and Prostration from Overwork or other causes. Humphreys' Homeopathic Specific No. 26, in use over 40 years, the only successful remedy.
a personal or special package with bowls, for
preservation, or sent post paid on request.
FREE TO ALL!
TO THE COLORED PEOPLE OF THE WORLD:
Be not deceived by loud advertisements that promise much and accomplish little. Do not send your money away until you know what you are going to get for it. We do not ask you to send us your money until we have proved to your own satisfaction that
IS NATURE'S GREATEST HAIR TONIC. STRAIGHTENS KINKY HAIR.
BEFORE USING PICTURES TAKEN AFTER USING
RONE straightens without any outside assistance. LUSTORONE is put up in two forms. No.1 causes the hair to grow long, silky, straight and beautiful. No.2 cures all forms of dandruff, tettar, eczema and all scalp diseases, and feeds the roots of the hair. The two are used in connection. No.1 is used at night, No.2 in the morning. They must both be used in the treatment. LUSTORONE is fully guaranteed to straighten kinky hair, stop the hair from falling, restore grey hair to its natural color, and create a new growth of hair on bald spots. It is not possible for any one to make a hair tone to equal LUSTORONE.
We have thousands of testimonials like the following we have not space to publish: Mrs. Mary Young Fowler, California, writes, LUSTORONE is a God-send to suffering humanity. Send me $5.00 worth at once. I know what it did for me.
TO SECURE A FREE SAMPLE OF LUSTORONE
send us your name and address and enclose 12c. to pay postage and we will mail to you a sample of LUSTORONE No. 1 and No. 2 (2 packages) same day money is received. This sample will convince you of the truth of our assertions.
Scene in Speer's Vineyards,
AT PASSAIC, N.J.
Gathering the Oporto Grape for
Port & Burgundy Wine.
Weakly persons, invulnerable and the aged, find this is just what they want, a genuine old-fashioned, rich
Blood
Unexcelled wines in the world for the reality and age persons.
FOR PARTIES.
Speer's Port & Burgundy Wine.
The Finest Wine in the world from his 56 Acres of Vineyards, where the soil is rich in iron, imparting it to theOporto grape and the grape to the Wine-causes the dark, deep rich color, and blood-making property of this life-giving Wine. The Iron in it. This is the Wine that beats the world in its valuable medicinal qualities, for family use and evening parties; it is especially beneficial for females, invalids and aged persons. The Port Wine is nine years old and the Burgundy, a rich dry wine eight years old. The Claret equals the finest French product. Druggists and Grocers Sell it.
Study LAW AT HOME
Instructions by mail, accepted to every one. Methods approved by leading educators. Experienced and competent instructors. Thanks to special efforts. These resources--Preparatory, college, An opportunity to letter, your school, p. p. p. Students and graduates everywhere. Eight years of success. Fifty-three years of experience. SPRAGUE CORRESPONDENCE SCHOOL OF LAW. Telephone Building, DETROIT, MICH.
Cascarets Candy Catertie, the most wonderful medical discovery of the age, pleas ant and refreshing to the taste, act geni and positively on kidneys, liver and bowels cleansing the entire system, dispel colds and bouts of colds, and biliousness. Please buy and try a box of C. C. to-day 10, 25, 50 cents. So please guarantee to cure by drugstores
THE
MKT
AND
MISSOURI, KANSAS & TEXAS RAILWAY.
THROUGH SERVICE
BETWEEN
ST. LOUIS,
CHICAGO,
KANSAS CITY
AND THE
PRINCIPAL CITIES OF
TEXAS.
BUFFET SLEEPERS
AND
FREE RECLINING
KATY CHAIR CARS
DINING STATIONS OPERATED BY THE COMPANY. SUPERIOR MEALS.
HUMPHREYS'
WITCH HAZEL
C Piles or Hemorrhoids
Fissures & Fistulas.
Burns & Scalds.
Wounds & Bruises.
Cuts & Sores.
Boils & Tumors.
Eczema & Eruptions.
Salt Rhaum & Tetters.
Chapped Hands.
Fever Blisters.
Sore Lips & Nostrils.
Corns & Bunions.
Stings & Bites of Lice.
Three Sizes, 25c, 50c, and $1.00.
bold by druggists, or sent post-paid on receipt of price
HUUPHREY'S ERD, Co., 111 & 118 William St., New York.)
O ALL!
CLOSING BUSINESS SALE
The greatest opportunity of a lifetime to buy genuine Bargains An immense stock of
Glothing, Furnishing Goods, Hats & Gaps
TO be Offered to the public at AGTUAL COST FOR GASH. right in the midst of season. We intend going out of business at once and must convert our stock into Cash.
YOU CAN'T AFFORD TO OVERLOOK THIS CHANCE. EVERYTHING TO BE SOLD WITHOUT RESERVE FOR CASH AT ACTUAL COST. Nothing charged or sent on approval.
TO-DAY Sale BEGIN OCT. 26 TO-DAY,
We quote a few items and prices; space does not permit us to enumerate all we desire.
Remember everything at ACTUAL COST. come Early to
206 OHIO THE HUB, 206 Ohio Street
MISS ANTHONY'S ARGUMENT.
Miss Susan B. Anthony, the veteran woman suffragist, has always had a lively wit, and there is more than one example in her recent life, by Mrs. Ida Husted Harper, of her nimble use of it in the behalf of her sex, says Youth's Companion.
During her experience as a school-teacher Miss Anthony got her first practical insight into society's injustice to woman as a worker. Repeatedly she would take a school, which a male teacher had been obliged to give up because of inefficiency, and, although she made a thorough success, would receive only one-fourth of his salary.
Her first opportunity of calling attention to the injury done the teaching profession by slighting its women members came during the state convention in 1853. Two-thirds of the teachers in attendance were women, but not one of them spoke, nor was their presence recognized in any way by the men.
Toward the close of the second day the question under discussion was: "Why the profession of teacher was not as much respected as that of doctor, lawyer or minister?"
Miss Anthony, having listened for some time, rose, but only succeeded in gaining a hearing after half an hour's heated debate as to whether she should be permitted to address the meeting. She had remained standing, fearing to lose her chance, with her heart beating a tattoo, and permission being granted, she said:
"It seems to me you fail to comprehend the cause of the disrespect of which you complain. Do you not see that so long as society says that woman has not brains enough to be a doctor, lawyer or minister, but has plenty to be a teacher, every man of you who condescends to teach tacitly admits before Israel and the sun that he has no more brains than a woman."
As may he imagined, this little bomb was disconcerting to men and women alike.
SEARCH FOR THE TILE FISH.
Efforts of Government Agents to Locate the Much-Wanted
The United States fish commission is about to make an effort to determine as precisely as possible the area of sea bottom occupied by the tillefish-that strange and interesting finny species which was first discovered in 1879, only to be rendered almost extinct soon afterward by a marine cataclysm wholly unprecedented, says the Saturday Evening Post.
The fish commission thinks that an important and lucrative fishery for the tilefish may be created, when once the fishermen are informed at to where they should go to look for the species, which is excellently adapted for the table. Hitherto it has remained almost unknown simply because its home is in the depths. There is reason to believe that it has again become very numerous, and a reference to the history of the famous catastrophe of 1889 shows that in Maroh and April of that year 7,500 square miles of ocean were found presufely sprinkled with tilefish, the number being estimated at one thousand millions.
The eastern edge of the North American continent is overflowed by the sea, and that is why the water near the coast is so shallow. To find the true edge of the great continental land mass one would have to travel about 80 miles due eastward from New York. There begins a sudden descent to the true floor of the ocean, which is 2½ miles deep. A narrow belt of this density, running north and south, is bathed by the warm waters of the Gulf Stream, and here is found the tile-ash. The catastrophe above mentioned, which so nearly wiped out the entire species, was undoubtedly due to an invasion of the belt by the arctic current.
SLIRTS WITH WAX WOMEN.
Custleman from Wyoming Throws
Kisses to Figures in Store
Windows.
A veracious policeman on a beat that
takes in the swell department stores of
State street tells a queer story of a
custleman from the plains of Wyom-
ing, says the Chicago Chronicle. Ascending to the officer's story the ranchman
fairly fell head and ears in love with
one wax figure of a beautiful female
in a prominent show window of
Chicago's great shopping thorough-
ness.
When I first saw the cowboy throwing hisses at the pretty woman of wax," and the policeman, "I at first thought he must be drunk or crazy. But he was neither. The real truth was that he had never in his life before seen a dummy figure of a woman of the perfect type then standing before him in the glare of the show lights at night, and his explanation was that before he enquired the enquisterly ofticed grand game was nothing but a cold and life-
All 25c Underwear, Glovos, Soxes, Neckweat, Suspenders, Hose Supporter
Cuff Ruttons, etc now..... 20cts
Monarch Shirts white and colored, were $1.50 now $1.10
206 OHIO Chateau de Speer W
THE Wines
Chateau de Speer Wines
of Passacic, N. J. Vineyards. Wines Rival the World in Excelsior and mellow by age and years of care and frequent use and cellars as is done with the Chateau Wines in
Excellence and frequent racking Wines in France.
and mellow by age and years of care and frequent racking and cellars as in done with the Chateau Wines in France.
THE MUSEUM
The Chateau contains a limited supply of Private Stock Port nineteen years old, besides Burgundy and Claret of nearly the same age. The Speer Port, however, nine years old, as well as the Burgundy, Claret and Sherry, are high class wines. The ★★★ Climax Brandy is 18 years old. All are preferred where known by the Medical profession as superior to any that can be had, for
their excellent effect upon the system when used by invalids, and aged persons and in general family use. Northern N. estimate, and soil abounding in iron is just adapted for this grape. It is the same kind of soil as in Portugal. Speer's vineyards are the only Port grape vineyards in the United S. vineyards that cultivate the real Port wine grape of Porto cork, wines or mixtures called port are made without a single grape in them. Mr. Speer is the first and only one who imitates and acclimated the real Port wine grape vines of the spent thousands of dollars as a hobby to see what he could acclimatize these Portugal vines here. It took eight years to become acclimated before Mr. Speer got a single grape three years all died except about eight hundred vines, we began to grow vigorous and bear fruit; from these, layers for new vines. The vineyards now cover fifty six acres. It is success. The grapes are allowed to hang on the vines to raisin, when they have parted with some of the are rich in sugar; and the wine made from. Port wine grape only real genuine Port wine made in America. It is by far the weakly persons, the aged and for evening entertainment
in invalids, the weakly northern New Jersey for this grape for Port Speer's winery and United States; only of Portugal; while out a single Oporto he who imported the vines of Portugal. It he could do toward eight years for thou single grape; during vines, when those layers were made acres. It has proven the vines until they of the water and wine grapes is the is by far THE wine certainments.
their excellent effect upon the system when used by invalids, the weakly aged persons and in general family use. Northern New Jersey climate, and soil abounding in iron is just adapted for this grape for Port wine. It is the same kind of soil as in Portugal. Speer's winery and vineyards are the only Port grape vineyards in the United States; only vineyards that cultivate the real Port wine grape of Portugal; while other wines or mixtures called port are made without a single Oporto grape in them. Mr. Speer is the first and only one who imported the vines and acclimated the real Port wine grape vines of Portugal. He spent thousands of dollars as a hobby to see what he could do toward acclimating these Portugal vines here. It took eight years for them to become acclimated before Mr. Speer got a single grape; during those years all died except eight hundred vines, when those began to grow vigorous and bear fruit; from these, layers were made for new vines. The vineyards now cover fifty six acres. It has proven a success. The grapes are allowed to hang on the vines until they begin to raisin, when they have parted with some of the water and are rich in sugar; and the wine made from Port wine grapes is the only real genuine Port wine made in America. It is by far THE wine the weakly persons, the aged and for evening entertainments.
Sold by Druggists and Grocers.
CANOPY
CATHARTIC
---
CANTE
CATHARTIC
Cascarets
CURE CONSTIPATION
REGULATE THE LINE
10c
25c 50c
ALL
DRUGGISTS
Monarch Shirts white and colored. were $1.00 now 80c
Soft and Derby Hats, all styles and colors the $1.50 grade now $1.00
Soft and Derby Hats all styles and colors, the $2.00 grade now $1.50
Soft and Derby Hats all styles and colors the $2.50 grade now $1.75
Our immense stock of Pants' formerly $1.5c. 2,50, 3,50, 4,00. 5,00 and $6,00
now divided into four lots at ..... $1.10, $2,10, $3,10 and 4,10
All wool Plain and Ribbed Underwear was $1.00 now 80c
All wool Plain and Ribbed Underwear was $1.75 now $1.25
Finer grades reduced in proportion.
CTUAL COST. come Early to
HUB, 206 Ohio Street
OUR GREAT OFFER
To the Colored People of the World.
LUSTORONE
THE GREATEST OF ALL HAIR TONICS.
STRAIGHTENS KINKY, NAPPY, CURLY HAIR.
You can straighten your hair in your own home. No one besides yourself need ever know how your hair became straight.
Our Regular $5.00 Complete Treatment for $1.00
Lustorone is put up in 2 forms, both must be used to secure positive results.
BEFORE USING PICTURES TAKEN FROM LIFE. AFTER USING
Lustorone is put up in 2 forms, both must be used to secure positive resurs.
BEFORE USING PICTURES TAKEN AFTER USING
LUSTORONE No. 1.—To be used at bed-time every night. Straighten Knottie Nappy, Kurly Hair. It acts quickly, taking only one box to thoroughly straighten the hair. Lustorone straightens by softening the hair. It acts instantly. You do not need to wait eeks for the results. Lustorone is recognized as the only True Hair Straightener. No hot tops are used. Lustorone straightens without any outside assistance.
LUSTORONE No. 2.—Must be used in connection with Lustorone No. 1. It uses every form of Scalp Diseases, such as Bandhack Tattoo, Eczema, &c. Causes the hair to fall out, and causes the hair to grow on the baled head. Restores Grey Hair to its Natural Color.
LUSTORONE FACE BLEACH.—Whitens the darkest skin, making it several shades lighter. Will bring the skin to any desired shade of color. Cures all Facial Hematomas, Pimples, Black Heads, &c., also cures all Skin Diseases and removes Small Pox Pits.
LUSTORONE SCALP SOAP.—Is absolutely pure. It should be used with Lustorone Hair Tonic act as absolutely prevents the hair from falling out. The regular price for the results.
OUR GREAT OFFER!
Cut out this advertisement and mail to us with $1.00 and we will send you all of the goods as named above, in plain wrapper, so no one can know content. This offer made to introduce Honest Goods. We can send to any place in the world. Full Directions with every treatment.
DOMINION MANUFACTURING CO.,
Stamps accepted.
2220 E. Marshall St., RICHMOND, Va.
Woman's Nature
Is to love children, and home can be completely py without them, pre ordeal through which expectant mother must
I to love children
home can be complete
py without them, wi
ordeal through which
expectant mother will
is usually so full of suffering and danger that she looks forward to the critical house hension and dread. MOTHER'S FRIEND, by its penetrating and soothing properties, allays nervousness and all unpleasant feelings, and so prepares the system that she passes through event safely with but little suffering, as numbers have testified and said, "it is worth in gold." It is sold by all drug-gists. Book containing valuable information to all, mailed free, upon application to the BRADFIELD REGULATOR COMPANY, Atlanta, Georgia.